Designer

Drupal 7 is just around the corner. Seven, the new admin theme for Drupal 7, is a departure from previous Drupal themes. Designed as a result of the D7UX work undertaken by Leisa Reichelt and Mark Boulton Design, the theme only goes part way to create a great admin experience.

Contributed modules, and how they build upon, change and interact Seven is what will make it a truly great admin experience. Seven is only as good as Contrib makes it.

What I have seen for now from Drupal 7 is, that everything will be better, faster, easier and more logical and user-friendly.
Unfortunately, for the time being, I cannot use Drupal 7 in productive environments because it is not stable (surely after this conference).
For that reason I will describe my adventures with Drupal 6.

This is NOT about making apps, but about adapting themes, templates, views and other odds and ends to make your site look nice – or at least be useful – on the small screen and potentially limited facilities.
This is not rocket science, but there are some pitfalls and some areas which require more work – and some where it's close to impossible to adapt look and function to the small screen – but in general it's easy to customize news, articles, discussions and much more to fit the limited screens on mobile devices.

In this session we will explore what goes into creating end-user documentation that will increase ROI and lower total cost of ownership. In this session we will:

• Look at what goes into high quality end-user training
• Effective strategies for training
• Writing manuals that work
• Integrating training into projects
• Making money with training

We will bring examples of our manuals and will share what we do that works for us and our clients.

There's no purpose to site traffic if you cannot convert it into your end goal. Whether it be a purchase, phone call, or an ad click, HEO, also known as CRO, is the art of structuring, designing, and optimizing your site to convert your users. Take your SEO to the next level by adding HEO.

This session will cover the other side of the SEO coin, HEO and Conversions.
How to optimize your site for people, not robots.
Why we should spend more time focusing on conversion than traffic.

1) Defining HEO
2) SEO vs HEO
3) Where does HEO Go?
-HEO during Structure/design

Give me six hours to chop down a tree and I will spend the first four sharpening the axe.
Abraham Lincoln

Despite such a wise dictum and lots of personal experience to teach us otherwise, we find continued pressure to dive into projects with little to no planning in efforts to “go faster”.

However the goal we set ourselves was to reduce Drupal development time by 80% and this session is to share the invaluable lessons we have learned in the quest to go much, much faster.