Intermediate

There's no purpose to site traffic if you cannot convert it into your end goal. Whether it be a purchase, phone call, or an ad click, HEO, also known as CRO, is the art of structuring, designing, and optimizing your site to convert your users. Take your SEO to the next level by adding HEO.

This session will cover the other side of the SEO coin, HEO and Conversions.
How to optimize your site for people, not robots.
Why we should spend more time focusing on conversion than traffic.

1) Defining HEO
2) SEO vs HEO
3) Where does HEO Go?
-HEO during Structure/design

Give me six hours to chop down a tree and I will spend the first four sharpening the axe.
Abraham Lincoln

Despite such a wise dictum and lots of personal experience to teach us otherwise, we find continued pressure to dive into projects with little to no planning in efforts to “go faster”.

However the goal we set ourselves was to reduce Drupal development time by 80% and this session is to share the invaluable lessons we have learned in the quest to go much, much faster.

Developers love Drupal for a hundred reasons, not least because it makes you look like a rockstar coder whose answer to any functional request is always 'Yes I can'.

However answer me this honestly, how did the training and handover to the client go ? Did you find yourself apologising or explaining away certain areas or buttons that don't actually do anything - or worse "ah this is actually a developer's feature".

Like me, you may have looked at the admin themes out there as an aftermarket bolt on to improve this - or perhaps you're happy for your clients to use the little black bar?

Have you ever been frustrated by the way you and your team work with Drupal, finding yourself replicating change after change or following complex and error-prone protocols to get your latest development to that production site? Do you want to be able to reuse your settings and configuration across different projects, thus speeding up your development process? Are you looking for ways to work more efficiently with your team on a Drupal project, but haven't figured entirely how?

Just after Szeged drupalcon, we won a competition for the building of a generic media platform for the french public national radio group, Radio France. The idea was to have some common basis for all their websites, grouped in a drupal website. Then each of their radio site, or any site they would produce, would be run under this platform.
There was an economical interest for them as well as getting a dedicated team with a good knowledge of this platform.

This talk will give an overview of using install profiles, aegir and features to manage multiple websites with similar (or identical) requirements. Drupal multisite has been around for years, but upgrading and managing sites in batches can still be a lot of work. These techniques will come in handy even if you have only a single site and want to improve the dev -> production workflow (i.e., no longer making changes in a live environment).

Jacob Singh (Drupal core developer, Acquia DrupalGardens engineer and Media module maintainer) will be showing off some of the new media file management functionalities in Drupal 7 core and contrib.

This session is geared toward site builders and developers, but most of it will be non-technical and appropriate for business leaders trying to grasp the possibilities. We'll be looking at:

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The Apache Solr Search Integration can give you great results right away, but have you taken the time to look in depth at its configuration options? Do you understand how changing those setting can provide a better search experience for your users and focus attention on the content you think is most important?

This session will explain the basic concepts behind the different configuration sections in the admin interface and then show the effect of different configuration options on what goes into the search index, and how search results are found and ordered.

Drupal is a powerful tool that can be configured many ways, sometimes insecurely. Knowing attack vectors against your site and how to prevent them is important for everyone building a Drupal site. In this session, aimed at site-administrators, we'll discuss some vulnerabilities, proper configuration, and what you can do to maintain your site's security.

Topics include:

• Common vulnerabilities and what they mean
• Drupal defaults and why you should care
• Trusting site visitors
• How to recover from attack

Gallery API - is an API module that was developed to combine all gallery and slideshow modules together. We bring an API that can be used to develop data layer (input method), which gives us slides and presenting layer (output method) that is responsible for displaying the gallery. The main advantage of this system is that you can create Gallery presets (just like Imagecache presets) and use any input method with any output method.

Session plan:
1. A problem of all existing gallery and slideshow modules
2. The proposed solution
3. Gallery API structure and aim