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conversions

Turning Web Visitors Into Buyers, Designing Drupal for Conversion Rate Optimization (CRO)

Ben Finklea 25 June 2010
Type:  Not planned session

Get the design specifics on taking your site to a higher level of sales effectiveness in 2010 with an inspirational, interactive talk from Ben Finklea, author of Drupal 6 Search Engine Optimization.

Get the design specifics on taking your site to a higher level of sales effectiveness in 2010, with an inspirational, interactive talk with Ben Finklea. Ben is CEO of Volacci and author of Drupal 6 Search Engine Optimization. He describes how to get 40-50% improvements in conversion from conversion-rate-focused design adjustments to a exisitng, well-executed SEO initiatives. Ben offers results from Volacci clients, such as an online retailer in health and wellness. Conversion Rate Optimization (CRO) efforts yield big results with relatively minor changes.