Drupal for Business

There's no purpose to site traffic if you cannot convert it into your end goal. Whether it be a purchase, phone call, or an ad click, HEO, also known as CRO, is the art of structuring, designing, and optimizing your site to convert your users. Take your SEO to the next level by adding HEO.

This session will cover the other side of the SEO coin, HEO and Conversions.
How to optimize your site for people, not robots.
Why we should spend more time focusing on conversion than traffic.

1) Defining HEO
2) SEO vs HEO
3) Where does HEO Go?
-HEO during Structure/design

Give me six hours to chop down a tree and I will spend the first four sharpening the axe.
Abraham Lincoln

Despite such a wise dictum and lots of personal experience to teach us otherwise, we find continued pressure to dive into projects with little to no planning in efforts to “go faster”.

However the goal we set ourselves was to reduce Drupal development time by 80% and this session is to share the invaluable lessons we have learned in the quest to go much, much faster.

Just after Szeged drupalcon, we won a competition for the building of a generic media platform for the french public national radio group, Radio France. The idea was to have some common basis for all their websites, grouped in a drupal website. Then each of their radio site, or any site they would produce, would be run under this platform.
There was an economical interest for them as well as getting a dedicated team with a good knowledge of this platform.

Leon Tong, Director of BrightLemon, describes why, who and how to build your own online community using Drupal. This is a strategic presentation focusing on the planning, strategy and implementation of a 120,000 user community by discussing the principles that enabled the successful delivery of a number of large Drupal based social networks.

By specific case studies and examples this presentation will explain how to build your own 120,000+ community.

Questions answered will be:

Why build your own online community?
Who else is building their own online community?

Staying on top of the mass of knowledge assets and the flood of news in the enterprise is critical but increasingly hard. In order to address this problem SCMS integrates semantics, knowledge discovery (KD) and collaborative curation.

While Drupal is usually thought of in terms of CMS for web sites, many companies and Drupal shops are starting to use the framework to build web applications/products. This panel will look at some of the products being built on Drupal and will discuss the potential of the business model, from the perspective of Drupal Shops looking to expand beyond a strictly service based business as well as from the vantage point of businesses who are looking for a platform to build their products with.

A panel representing leading Drupal-based products, will discuss topics that include:

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For my research on strategic innovation management I've noticed how much literature exist about OS, but how little is yet know about Drupal. I'm interested in getting more understanding of the Business ecosystem and by doing so we may actually provide some service to that ecosystem.

For example, for modules there are "projects", that helps developers to collaborate. Why don't we have tools for

Drupal has the technical infrastructure for running multilingual sites. Knowing the ins and outs of the system and configuration, however, is not a trivial task.

Building scalable translation workflows that fit your organization's needs is even harder. How can you run a truly multilingual site with Drupal without going insane or broke?

The new Translation Management module is how. Built as a wrapper on top of Drupal's core translation tools and the i18n module, the Translation Management module is a new effort to automate or streamline the entire process.

OpenPublish is a packaged distribution of Drupal, tailored to the needs of online publishers. First released about a year ago, it has quickly gained momentum. It already has hundreds of active installations, thousands of downloads, professional support from Phase2, Acquia and their partners, 9 minor releases and two major releases and that's just the beginning. It is the obvious choice for news publishers who want to get a head-start on Drupal.