DrupalCon Copenhagen August 23-27 2010 - Online Marketing http://cph2010.drupal.org/taxonomy/term/7458/0 en Turning Web Visitors Into Buyers, Designing Drupal for Conversion Rate Optimization (CRO) http://cph2010.drupal.org/sessions/turning-web-visitors-buyers-designing-drupal-conversion-rate-optimization-cro <div class="field-session-type"> <span>Type:&nbsp;</span> Not planned session </div> <div class="field-text-teaser"> <p>Get the design specifics on taking your site to a higher level of sales effectiveness in 2010 with an inspirational, interactive talk from Ben Finklea, author of Drupal 6 Search Engine Optimization.</p> </div> <div class="field-session-duration"> 45 minutes (+15 minutes Q&amp;A) </div> <p>Get the design specifics on taking your site to a higher level of sales effectiveness in 2010, with an inspirational, interactive talk with Ben Finklea. Ben is CEO of Volacci and author of Drupal 6 Search Engine Optimization. He describes how to get 40-50% improvements in conversion from conversion-rate-focused design adjustments to a exisitng, well-executed SEO initiatives. Ben offers results from Volacci clients, such as an online retailer in health and wellness. Conversion Rate Optimization (CRO) efforts yield big results with relatively minor changes.</p> <p><a href="http://cph2010.drupal.org/sessions/turning-web-visitors-buyers-designing-drupal-conversion-rate-optimization-cro" target="_blank">read more</a></p> http://cph2010.drupal.org/sessions/turning-web-visitors-buyers-designing-drupal-conversion-rate-optimization-cro#comments Decision Maker Project Manager Designer Themer Theming, Design & Usability Beginner Intermediate Expert conversions design Online Marketing Fri, 25 Jun 2010 16:20:15 +0000 Volacci 11543 at http://cph2010.drupal.org About Drupal SEO (search engine optimization for Google & Co) http://cph2010.drupal.org/sessions/about-drupal-seo-search-engine-optimization-google-co <div class="field-session-type"> <span>Type:&nbsp;</span> Not planned session </div> <div class="field-text-teaser"> <p>Learn about basic &amp; advanced SEO tactics, best practices and profitable strategies.</p> <p>When optimizing a website, you should consider how search engines work and what exactly is your potential target group looking for. Generally, optimizing a website aims at increasing the website's relevance to specific keywords and removing barriers to the indexing activities of search engines.</p> <p>This presentation is highly recommendable for e-commerce, corporate and rich content websites.</p> </div> <div class="field-session-duration"> 45 minutes (+15 minutes Q&amp;A) </div> <div class="field-main-image"> <img class="imagefield imagefield-field_main_image" width="726" height="322" alt="" src="http://cph2010.drupal.org/sites/all/files/Drupal_SEO_-_Radulovski_-_Segments.JPG?1273788583" /> </div> <div class="field-text-image"> Ivo Radulovski </div> <p>Search engine optimization (SEO) helps improving the volume and quality of traffic to your web site from search engines via "organic" search results.</p> <p>When optimizing a website, you should consider how search engines work and what exactly is your potential target group looking for. Generally, optimizing a website aims at increasing the website's relevance to specific keywords and removing barriers to the indexing activities of search engines.</p> <p><a href="http://cph2010.drupal.org/sessions/about-drupal-seo-search-engine-optimization-google-co" target="_blank">read more</a></p> http://cph2010.drupal.org/sessions/about-drupal-seo-search-engine-optimization-google-co#comments Decision Maker Project Manager Developer Configuration, Set-Up & Performance Beginner Intermediate Expert Drupal SEO Online Marketing search engine optimization SEO SEO tactics Thu, 13 May 2010 22:27:46 +0000 segments 3453 at http://cph2010.drupal.org