http://cph2010.drupal.org/taxonomy/term/9013/0 en http://cph2010.drupal.org/sessions/heo-human-engine-optimization-conversion-traffic <div class="field-session-type"> <span>Type:&nbsp;</span> Not planned session </div> <div class="field-text-teaser"> <p>There's no purpose to site traffic if you cannot convert it into your end goal. Whether it be a purchase, phone call, or an ad click, HEO, also known as CRO, is the art of structuring, designing, and optimizing your site to convert your users. Take your SEO to the next level by adding HEO.</p> </div> <div class="field-session-duration"> 45 minutes (+15 minutes Q&amp;A) </div> <div class="field-main-image"> <img class="imagefield imagefield-field_main_image" width="245" height="160" alt="" src="http://cph2010.drupal.org/sites/all/files/heo2.png?1277848958" /> </div> <p>There's no purpose to site traffic if you cannot convert it into your end goal. Whether it be a purchase, phone call, or an ad click, HEO, also known as CRO, is the art of structuring, designing, and optimizing your site to convert your users. Take your SEO to the next level by adding HEO.</p> <p>This session will cover the other side of the SEO coin, HEO and Conversions.<br /> How to optimize your site for people, not robots.<br /> Why we should spend more time focusing on conversion than traffic.</p> <p>1) Defining HEO<br /> 2) SEO vs HEO<br /> 3) Where does HEO Go?<br /> -HEO during Structure/design</p> <p><a href="http://cph2010.drupal.org/sessions/heo-human-engine-optimization-conversion-traffic" target="_blank">read more</a></p> http://cph2010.drupal.org/sessions/heo-human-engine-optimization-conversion-traffic#comments Curious Decision Maker Project Manager Designer Drupal for Business Beginner Intermediate Expert Conversion CRO HEO SEO Site optimization Tue, 29 Jun 2010 22:00:28 +0000 jsnoles49 13118 at http://cph2010.drupal.org